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Tag Archives: e-commerce

The single most important item in your shopping cart

Someone just gave you money. They like you. It’s the perfect time to ask for permission to send future newsletters. Don’t let them leave without asking (they’ll be happy to hear from you). Don’t annoy them later by sending email promos without permission (they’ll stop buying).

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3 steps to better word of mouth

At the Summit in Denver last week, I ran into BloomReach‘s Justin Fogarty who asked me to share a few tips brands can use to get more people talking about them. My advice? Start with these basics that most brands miss: Just ask: Happy customers are glad to talk about you — but they […]

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35 ways to improve sales

Classic advice from e-commerce master Sam Decker, now CEO of Mass Relevance, originally published in 2004 and still relevant: Can I find that item I’m looking for? Tune your internal search engine to match top search terms to product pages. Put top sellers on home page. People buy on impulse or recommendation. Match the landing […]

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#1 simple way to grow your email list and get free research

Just ask. The confirmation page of your shopping cart should have a newsletter sign-up form and a short survey. These people just gave you money. Of course they’ll want your newsletter. What better time to ask?

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Newsletter #793: The “Make It Simple” Issue

Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] None of your customers wake up saying, “Man, I wish things were more complicated.” Great marketers remember this before adding […]

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