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Tag Archives: ebooks

Am I incompetent?

I hope not, but I did let over-cautious lawyers persuade me to add this horrible disclaimer to my ebooks. Seems a bit much — I don’t think I’m likely to be sued for bad advice in a marketing book. It’s been removed now — but there’s a lesson to be learned: Filter every single bit of […]

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Emphasize what’s different

Most books are the same: Lots of words, minimal design. Which means that all ebook readers are pretty much the same. They let you read a book. So how can you compete when your competitors do the same thing as you? Find one core feature and emphasize it. Talk about the point of difference. Apple […]

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