I hope not, but I did let over-cautious lawyers persuade me to add this horrible disclaimer to my ebooks. Seems a bit much — I don’t think I’m likely to be sued for bad advice in a marketing book. It’s been removed now — but there’s a lesson to be learned: Filter every single bit of […]
Tag Archives: ebooks
Emphasize what’s different
Most books are the same: Lots of words, minimal design. Which means that all ebook readers are pretty much the same. They let you read a book. So how can you compete when your competitors do the same thing as you? Find one core feature and emphasize it. Talk about the point of difference. Apple […]
Check Out My Book
Check Out My WOM Project
Work With Me
Learn to get people talking about your company, cause, or idea.
Learn more >>
We're the community for social media leaders at the world's greatest brands. Learn more >>
Learn about my keynote speeches >>
