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Tag Archives: email marketing

Nope. You don’t get to do this.

The CAN-SPAM law says your have 10 days to remove someone from an email list. The DON’T-PISS-OFF-YOUR-CUSTOMERS law says that’s nonsense and rude. Whoever permitted this screen to be written needs to focus on customer happiness before legal compliance:

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Does being nice increase customer retention?

When’s the last time one of the services that auto-bills you bothered to send you a reminder before they sent the bill? Be nice to your loyal customers before you reach back into their pocket. Customers liking you is the first step in getting them to stick around, and that starts with being polite. You […]

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Happy Anniversary, Customer!

When’s the last time you reached out to do something sweet for your long-time loyal customers? Do you remember the people who support you year after year? Or is all your effort spent chasing new customers? Here’s a great example from Zappos: Happy Zappy 5-Year Anniversary! Hello Erika! Congratulations! It’s your 5-year anniversary as a Zappos.comcustomer, […]

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Do you trust this guy?

A salesman from a Fortune 500 financial services company sent me this email. Does it inspire trust? Would you let them handle your money? Subject: We want you back at ____, we can give you $300 or $500 CASH BACK!!!   Hi there,   It’s been awhile and I wanted to reach out to you to […]

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You won’t get good word of mouth if you don’t ask for it

We don’t jump up and say, “Time to write a review!” We need to be asked, to be reminded, and to be thanked. But if you want a lot of good reviews, don’t hesitate to politely request them. Your fans won’t mind helping out. Here’s a good example from Dockers, sent by email two weeks […]

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How to kill your email list

For some reason, a major concert promoter thinks I live in NYC instead of Austin. And I can’t find a way to tell them otherwise. So they send me announcements every day for NYC/New Jersey concerts. So I unsubscribed, and they lost the chance to sell me tickets in my hometown. I bet thousands of […]

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The single most important item in your shopping cart

Someone just gave you money. They like you. It’s the perfect time to ask for permission to send future newsletters. Don’t let them leave without asking (they’ll be happy to hear from you). Don’t annoy them later by sending email promos without permission (they’ll stop buying).

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How to get blogged about

Send an email to bloggers like me and they’ll write about you sometimes. It worked for Bill in yesterday’s post. You don’t need a fancy campaign or a PR firm to get blogged about. Just give them a tip on a good story. In fact, the more polished, fancy, and produced your blogger outreach campaign is, […]

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Spam vs. Viral

Seth Godin is a man who defined honest and effective email for all of us. Permission Marketing and Unleashing the Ideavirus are required reading for our team. Here’s a healthy reminder of the biggest ideas in email from two of Seth’s recent blog posts: Is this spam? If you have to ask, it probably is. The […]

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