Why did they unsubscribe from your email newsletter?
March 27, 2010
The answer to that question is the difference between a tiny list that shrivels away and a home run. Did you ever think to just ask? Put a simple survey on your unsubscribe page. It’s some of the most important (and free) research you’ll ever get. Here’s an example from the amazing SmartBrief on Social […]
Why it’s dumb to sell out your customers
March 14, 2010
We’re all flooded by offers from companies we do business with for unrelated products. Like the airline that wants to sell you a credit card. It’s easy for the company to think they’re making easy money by selling these ads, but I think it’s a mistake: Consumers will only accept so many offers/communications. You get […]
How to keep your email list from shrinking
December 5, 2009
You may be losing people who unsubscribe from your email list who don’t really want to. They may like your messages, but you’re sending the wrong stuff or mailing too often. How to fix it: Add choices to your unsubscribe page. Ask unsubscribers if they want to get off the list completely, fewer emails, or […]
How to lose 10 – 50% of sales with bad email practices
June 2, 2009
When someone asks to be removed from your email list, it has to be INSTANT. Same day, right now, never get another message. Yes, the CAN-SPAM law says you have a few days. But it doesn't matter, because leaving someone on your email list after they unsubscribe is just dumb. What happens? The customer gets […]
The secret to great email newsletters
May 6, 2009
Email newsletters are special: It's the only advertising we ask to receive. But there's a agreement that comes with it: The marketer gets to send mail to the reader forever — as long as it's interesting. Break that agreement even once with a boring or selfish issue, and you get unsubscribed. Your mom told you […]
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