We’re big fans if the Inverted Org Chart. Most companies show the CEO standing on top of management, who stand on the backs of the staff. Wrong message. The purpose of a company is NOT to support the executives. Our org chart looks like this: We all support our customers. All staff supports the front-line […]
Tag Archives: employees
Video: How Southwest Airlines’ employees start meaningful word of mouth conversations
This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. If you fly with Southwest Airlines, you might not be surprised to see singing flight attendants or a cookie cake when your flight arrives. In fact, you may have already seen this […]
3-Minute WOM Lesson: 3 people you should be earning love from
This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Love is the most powerful force in marketing. It’s what drives loyalty, excitement, and — ultimately — conversations. You have to work to earn it every day. Three people to focus on: […]
3-Minute WOM Lesson: 3 ways to make it easier for employees to earn fans
This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Word of mouth works best when it’s something every employee is thinking about. How you can do it: 1. Help them talk to more customers 2. Make them look good 3. Give […]
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4 key groups to train on word of mouth ethics
This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Nobody is going to put their reputation on the line to recommend you if they have any questions about your trustworthiness. It takes a long, long time to build this level of trust — […]
Do you have “former employees” or “alumni”
Former employees are just people who happened to work at a company. Alumni are people who were members of an institution — maybe a family. Alumni worked with you for a while and came to the end of their time with you — but still appreciate the experience and identify with the organization. They are […]
Happy Holiday Sucky Crap + Star Wars
Enjoy the rarely seen, unbelievably awful 1978 Star Wars Holiday Special. Must be seen to be believed. P.S. The commercials are great. P.S.S. There’s a great lesson here from George Lucas about why you should pay attention when delegating.
I’m a huge fan of this important message
http://www.smileandmove.com http://www.just212.com http://www.belikerowan.com Horse Sense If you work for a man, in Heaven’s name work for him. If he pays wages that supply you your bread and butter, work for him, speak well of him, think well of him, and stand by him, and stand by the institution he represents. I think if I worked […]
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