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Tag Archives: engagement

Discovery Communications’ case study: How we’re creating social experiences around TV shows

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Seattle to hear REI, The Clorox Company, Deluxe, Microsoft, Itron, MillerCoors, Cargill, and Boeing share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll […]

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Did you ask them to comment?

I bet they will. When someone writes a blog post that mentions me, sometimes I notice it, sometimes I don’t. But every so often, the author emails me a note and asks me to comment, and I do. If you really want comments and discussion on your blog, don’t just sit back and hope people […]

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Cisco’s case study: How we’re building our online presence with social media, presented by Amy Paquette

Come to an upcoming BlogWell: How Big Brands Use Social Media conference in San Francisco or Seattle to hear brands like Adobe, Symantec, SAP, Mattel, Microsoft, MillerCoors, Boeing, and Intel share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal […]

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Issue #797: The “Lessons from Fark” Issue

Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Fark — a site where members comment on news stories — has quietly become one of the most successful and […]

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ExOfficio’s video case study: Content is King, presented by Kenny Rowe

Come to BlogWell: How Big Brands Use Social Media on August 11 to hear McDonald’s, Whirlpool, GM, CME Group, Chevron, Alberto Culver, Verizon, and Kraft Foods share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant […]

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Clorox’s video case study: Using Gaming Mechanics in Social Media, presented by Greg Piche

Come to BlogWell: How Big Brands Use Social Media on May 5 in Seattle to hear Microsoft, Starbucks, Xerox, Nokia, PEMCO, ExOfficio, Boeing, and Intel share case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations […]

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How to measure word of mouth

Forrester’s “Three Steps to Measuring Social Media Marketing” suggests six categories of social media metrics: 1. User reach describes how far and wide your messages spread. 2. User impact describes how your efforts change consumers’ actions or opinions. 3. Volume of participation describes how many customers interact with your social initiatives. 4. Quality of participation […]

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How to engage your Facebook fans

[Here's a recent post I did for the SmartBlog on Social Media. You can follow the blog here or subscribe to the newsletter here.] Facebook is one of the best environments to establish and grow a fan base of highly connected, active talkers. The numbers of Facebook’s potential reach are astounding: If you’ve got 1,000 […]

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From the new edition of my book: Word of mouth case study — Levenger

Over on our GasPedal blog, You Can Be a Word of Mouth Supergenius!, we're highlighting a new case study from the revised edition of my book each day this week. Today's case study focuses on Levenger and how they engage in the online word of mouth conversations about them. In this case study: Every day, […]

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