This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Holding an event can be an exciting (and sometimes stressful) way to raise more awareness for your business and to help people get to know you. But if you’re putting so much […]
Tag Archives: Events
#1 clue that a conference is going to be awful
Are they selling speaking slots to sponsors? Before you register for an event, do this: Compare the speaker list to the sponsor list. Look at the page where people can apply to be a speaker. Is speaking paid or tied to buying a sponsorship or exhibit? My personal view: Selling speaking slots is ripping off […]
Free webinar: Social Media Meets Word of Mouth with Andy Sernovitz and Dave Kerpen, April 20
Join Dave Kerpen and me for a free webinar this Friday, April 20. Dave is the CEO of Likeable Media, one of our Word of Mouth Crash Course speakers, and an all-around smart guy. Together we’re going to talk about the fundamentals of word of mouth marketing and how social media tools can help amplify […]
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The difference between being good and excellent is one tiny extra detail
We produce a lot of conferences each year. And we obsess about the details. Absolutely nothing is too small. We travel around the country with extra suitcases full of 200 pounds of things that we might need. Things that might save the day. Zip ties, 5 types of thumb tacks, 6 kinds of tape, a […]
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