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Tag Archives: Events

The National Association of REALTORS’ case study: How we took our annual convention online with social media

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Seattle to hear REI, The Clorox Company, Deluxe, Microsoft, Itron, MillerCoors, Cargill, and Boeing share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll […]

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Invite everyone over for dinner

You don’t need a clever sale or cheesy promotion to get customers (and prospects) in the door. Just invite them over for dinner. Or a BBQ. Or a book reading for kids. In this great example from Johnson’s Back Yard Garden, people even brought their own food. Don’t over-produce it, or it’ll turn into a […]

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Learning to be a Chief Customer Officer

I highly recommend Jeanne Bliss’ “Virtual Chief Customer Officer Bootcamp” (and her books too). You’ll get slides, tools, videos, and all types of resources for the brave customer crusaders of the world! More about the boot camp here.

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Newsletter #800: The “How to Partner With a Cause for Your Event” Issue

Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] We partnered with charity: water for our Word of Mouth Supergenius event this summer. It was a great experience using […]

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Newsletter #784: The “Make It an Event” Issue

[Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great events can help you launch new products, celebrate your great work, and meet your biggest fans. How a few […]

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Competing against your crappiest competitor

When you call on a new prospect — they aren't picturing your awesome stuff. They are visualizing the worst performance by your lamest competitor. That's what you're selling against. Your job as a salesperson is to replace that horrible image with an picture of how fantastic your stuff is. You do that with concrete examples: […]

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Sign up for the Ragan Word of Mouth Mini Crash Course; May 6, Chicago

On May 6, I'm going to be giving a condensed version of the Word of Mouth Marketing Crash Course specifically for corporate communicators at the Ragan Corporate Communicators Conference here in Chicago. If you've been interested in the Crash Course but haven't been able to afford or find the time for the full course, this […]

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Three secrets to making your message go viral

Great ideas from Dan Heath and Chip Heath their Fast Company column.  They talk about some the WOM classics that we featured in the 2006 WOMMA conference, including The National Outdoor Leadership School, the Fiskars campaign from Brains on Fire, and a nice lesson from Emanuel Rosen's great book "The Anatomy of Buzz". If you […]

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Bazaarvoice WOM Webinar (Public Event) August 25, Virtual

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