Join us at SocialMedia.org‘s BlogWell: How Big Brands Use Social Media conference on July 18 in Chicago for 8 great case studies from MillerCoors, FedEx, U.S. Cellular, 3M, Kraft Foods, American Family Insurance, Reebok, and Aetna. Our BlogWell series is an amazing opportunity for social media leaders at big brands to get practical, how-to advice […]
Farmers Insurance Group’s case study: Journey to social media ROI
June 19, 2012
Join us at SocialMedia.org‘s BlogWell: How Big Brands Use Social Media conference on July 18 in Chicago for 8 great case studies from MillerCoors, FedEx, U.S. Cellular, 3M, Kraft Foods, American Family Insurance, Reebok, and Aetna. Our BlogWell series is an amazing opportunity for social media leaders at big brands to get practical, how-to advice […]
Newsletter #867: The “Make It Theirs” Issue
January 19, 2012
[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Your products, your marketing, and your brand get much more interesting when you let your customers take ownership in them. A […]
Heinz: How Facebook generates sales and fans
November 8, 2011
Heinz launched a new fancy ketchup — exclusively to their Facebook fans. (More from the NY Times.) And they have 850,000 Facebook fans. So many companies still don’t seem to get the benefit of social media fan base, but… There’s no other way you could get: 850,000 focus group participants 850,000 influencers who will talk […]
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