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Tag Archives: Facebook

Autodesk’s case study: Bringing Facebook to life

Join us at SocialMedia.org‘s BlogWell: How Big Brands Use Social Media conference on July 18 in Chicago for 8 great case studies from MillerCoors, FedEx, U.S. Cellular, 3M, Kraft Foods, American Family Insurance, Reebok, and Aetna. Our BlogWell series is an amazing opportunity for social media leaders at big brands to get practical, how-to advice […]

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Farmers Insurance Group’s case study: Journey to social media ROI

Join us at SocialMedia.org‘s BlogWell: How Big Brands Use Social Media conference on July 18 in Chicago for 8 great case studies from MillerCoors, FedEx, U.S. Cellular, 3M, Kraft Foods, American Family Insurance, Reebok, and Aetna. Our BlogWell series is an amazing opportunity for social media leaders at big brands to get practical, how-to advice […]

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Newsletter #886: The “Things We Didn’t Expect” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Surprising, unique, and unexpected things get us talking. Great marketers are always on the lookout to use these opportunities to create […]

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When answering questions on Facebook…

Watch out for the trap of sounding like a corporate spokesperson. “We appreciate your feedback” is not how normal people talk to each other. You sound like a cold, uncaring robot. Use the exact same tone as if you were talking to someone face to face. “Hi Susan. Thanks for the question. I’ll look into […]

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Solo Cup Company’s case study: How to engage fans on Facebook

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear brands like Farmers Insurance, Rogers Communications, Target, Yahoo!, NVIDIA, Hitachi Data Systems, Verizon, and Autodesk share 8 great case studies on corporate social media. You’ll get practical, how-to advice on developing your social strategy, scaling your program, driving sales, […]

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It’s not really free, you know

We take a lot for granted in this “free” culture of ours … but maybe we should take a few minutes to appreciate what we have. Everyone is freaking out about a fee on debit cards. But who pays for millions of ATMs? The telecom lines to run them? The service people to fill them […]

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Why I don’t tweet much anymore

Except for the auto-tweet that goes out with my daily blog posts, I rarely use Twitter (and don’t do much on Facebook either). I’m a fan and a believer, of course, and support it thoroughly as CEO of SocialMedia.org. But there aren’t enough hours in the day for entrepreneuring, raising kids, trying to be not […]

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The difference between sharing and not sharing is how easy you make it

Is someone going to share your video, your blog post, or your idea? Maybe … if it’s not a pain. I’ll share your blog post on Facebook or Twitter — if you have a Facebook or Twitter button right on the post. I’ll embed your video in my blog — if you make it look […]

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