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Tag Archives: Facebook

Aha! #2: Social media strategy from Lee Aase of Mayo Clinic

We’re gearing up for our next BlogWell: How Big Businesses Use Social Media event on April 29 in New York — and in doing so, we’re sharing a bunch of presentations from our last BlogWell. I’m always amazed at the ideas and stories that are shared by some of the biggest companies in the world […]

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Your fly is open…

Just a little reminder that when you blog, tweet, or update your Facebook status — WE CAN SEE IT! Two recent stories: The college grad who was offered a job at Cisco, then tweeted "Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute […]

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Do you want word of mouth? Just ask!

I've blogged this before, and I'll blog it again: If you want unlimited free advertising through blogs, Facebook, Twitter, and word of mouth — JUST ASK. Click on the image of the Zappos order confirmation page.  They ask you 8 times to agree to be a friend.  Result: 292,000 followers on Twitter, 12,000 Facebook fans, […]

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Turn a traditional ad campaign into a social media campaign

Everyone is telling us to add social media stuff to our web sites (including me).  Video, share-this links, comments, and a dozen other things.  If you keep it simple, you can do it well. I really like this page that Starbucks is using to launch their new instant coffee. On a single page they have […]

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Upcoming free calls: Corporate social media case studies from Molson, US Coast Guard, and Allstate

Get a recap of presentations from BlogWell Chicago: How Big Companies Use Social Media, in a "Best of BlogWell" series of conference calls: U.S. Coast Guard — Feb 17, 2 PM (EST): "Always Ready… and Online: How the U.S. Coast Guard Puts Social Media to Work." We'll discuss how the Coast Guard: Improves public safety […]

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How to promote a comedy troupe in Buffalo

1. Start the “Buffalo Local Comedy” Facebook group. 2. Become the hub of news and announcements (and the neutral player). 3. Offer to post every other artist's show in town. 4. Make it clear that there’s a friendly expectation that if you push their shows to your group members, they will do the same for […]

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Holiday cards that will get noticed

Podcaster David Spark sends video greeting cards to hundreds of people each year with Facebook. It takes a little time, but it’s a heck of lot more noticeable than the generic paper cards you send that just get tossed out. (Greener, too.) How David sent 325 personal video holiday greetings

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