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Tag Archives: fans

Toyota’s video case study: How to use social media to build brand advocacy, presented by Kimberley Gardiner

Come to our BlogWell: How Big Brands Use Social Media conference in Washington, D.C. to hear ConAgra Foods, UnitedHealth Group, the IRS, USA TODAY, the National Association of REALTORS, the U.S. Navy, and Discovery Communications share 8 great case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make […]

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It would have been so much easier to make us happy

I was at a major theme park in Texas last week. Great experience — until the end. They had a smart offer — before the end of your visit, you could upgrade your 1-day ticket to an annual pass for only 50% more. So we got in line to upgrade, with a bunch of other […]

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Finding fans, one day at a time

My old friend John Ackermann is an amazing musician, and is in the awesome Seattle band “Awesome.” John started posting a song a day, every day, on this blog. A single post hooks people. And the daily posts kept bringing them back for more. Stop trying for that home run amazing post that will go […]

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Don’t make your best customers feel they’re worth less than your newest ones

Cheryl at the Service Untitled blog shares a story we’ve all experienced: This morning I walked into my usual pharmacy to refill an allergy prescription, and there was a sign inviting new customers who transfer their prescriptions over to this store the offer of half-price on any new prescription and a $100 gift certificate for […]

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Newsletter #792: The “10 Ways to Make Your Charity Project Go Viral” Issue

Word of mouth is more than a marketing technique, it’s a powerful way for important messages to spread. We were so amazed by the work of charity: water, we’re making them the official cause of our upcoming Word of Mouth Supergenius event on July 20 in New York. You can show the world what word […]

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WD-40: A true fan will support you anytime, anywhere

Word of mouth marketing is about finding and supporting your true fans. Watch this story of how a passionate WD-40 supporter is always ready to lend a hand: Remember, folks — this is a can of spray lubricant. If they've got fans, you can have fans. No excuses: Your customers love you, your partners need […]

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Why paying for love doesn’t work

[Here’s a recent post I did for the SmartBlog on Social Media. You can follow the blog here or subscribe to the newsletter here.] Paul McCartney was right: Money can’t buy you love. It just doesn’t work — at least not anymore in an era where we’re getting better at ignoring the marketers obsessed with interrupting us. […]

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Make your real fans feel special

Alterra Coffee in Milwaukee sends you a card and a bag of coffee on your birthday. You have to sign up in one of their stores. You can't do it online, so you have to be a real-live customer.  It's a great way to recognize and reward those loyal customers who show up — instead […]

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How to engage your Facebook fans

[Here's a recent post I did for the SmartBlog on Social Media. You can follow the blog here or subscribe to the newsletter here.] Facebook is one of the best environments to establish and grow a fan base of highly connected, active talkers. The numbers of Facebook’s potential reach are astounding: If you’ve got 1,000 […]

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