See Andy's other stuff:

Contact Me >>

Tag Archives: features

It’s about what it does, not what it costs

You can’t win when you compete on price. Someone else can always make it cheaper. Even if you can keep up, you’ll make less and less on every sale. You win when you compete on features. People buy because you give them something that helps them — helps them do a job, feel good, have […]

(2) Comments - Read & Join the Conversation