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Tag Archives: FedEx

Newsletter #865: The “It’s How You Say It” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Sometimes just changing the way you share, phrase, or position content and ideas can make all the difference. How a few […]

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Your fly is open…

Just a little reminder that when you blog, tweet, or update your Facebook status — WE CAN SEE IT! Two recent stories: The college grad who was offered a job at Cisco, then tweeted "Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute […]

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Brand Suicide

Will someone please go to FedEx headquarters and give them a wedgie?  They need something to wake them up. They are killing the Kinko’s brand and replacing it with FedEx Office. 1. Great brands are priceless and irreplaceable.  You can’t create a great brand. You earn it with decades of marketing, customer service, and great […]

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