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Tag Archives: forms

How to know when your user interface is bad

If you have to tell people how to use it, then you’ve made it too complicated. Example:

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Did you lose the sale because the form was too complicated?

How often has this happened to you? I was interested in buying something (in this case, a gym membership). I went to the website to find out what it costs. I had to fill out a long form, with irrelevant questions (like my street address). And I was using my phone, so it was a […]

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Newsletter #839: The “Ideas from Smart Websites” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Even with all the social networking tools that come out every day, a great website is still an important home […]

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You lost the sale because you got greedy

I was interested in these awnings for my patio. I wanted to find out where to get them and what they cost. But I couldn’t, because they wouldn’t answer either question until I coughed up all my personal contact info. Bye bye! When you force people to give you information when they don’t want to, […]

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Newsletter #720: The “Learn from Your Customers’ Mistakes” Issue

{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the left.} When a customer commits a mistake on your site, it's your fault. Watch for these trends and look […]

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