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Tag Archives: free

It’s not really free, you know

We take a lot for granted in this “free” culture of ours … but maybe we should take a few minutes to appreciate what we have. Everyone is freaking out about a fee on debit cards. But who pays for millions of ATMs? The telecom lines to run them? The service people to fill them […]

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Give them a reason to stop in your store

The Brookstone store at the airport offers to recharge your dead phone for free. What a great offer! Incredibly beneficial: Saves the butt of stressed travelers Easy to do: A few chargers, a power strip, no real cost Relevant: And, of course, they sell travel chargers

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Free Kills

Everyone is all excited about the idea of free. Free software, free content, and Chris Anderson’s book, Free: The Future of a Radical Price. But it’s not always good. When something is given away free, it kills the market for similar products. iTunes is a very adequate music manager. But it doesn’t work well for […]

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