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Tag Archives: FTC

Will your agency tell you if you’re about to break the law and humiliate your brand?

Here is how your brand gets busted for an unethical and/or illegal stealth marketing campaign: 1. You ask your agency about this “pay per post stuff” you’ve heard about. 2. They have no idea what to do, so they go out and find someone selling it. But they don’t tell you that they don’t know […]

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Ethics alert: PR firm busted for social media deception

The FTC just busted Reverb Communications for lying in social media. Their employees were pretending to be consumers, posting fake reviews, and failing to disclose that they were paid. Full details here. Folks, if you lie in social media, you will get caught. The FTC enforcement campaign is just beginning Truthfulness and disclosure are the […]

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FTC investigations have begun

Ann Taylor stores are the first major brand to get a warning from the FTC under the new disclosure guidelines, and I’m sure more are coming. Read more from MediaPost. If you haven’t prepared your disclosure policy, you’re already too late. Use the Social Media Business Council’s Disclosure Best Practices Toolkit to create yours. Watch […]

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Video case study: Social Media Ethics Briefing: Staying Out of Trouble

Come to BlogWell: How Big Brands Use Social Media on February 16 in San Diego to hear Starbucks, Clorox, Intuit, Avery Dennison, USAA, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program […]

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You’d be fired if you paid for fake testimonials in your TV ads …

… so why would you even consider using a service like Izea to pay bloggers to write about you? Just because it's social media doesn't make it right. This isn't an issue of fine lines and gray areas: Writing an endorsement of a product you have never used is illegal and has always been illegal […]

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On The Media Interview: How to be an ethical marketer. Why it’s wrong to pay for blog coverage.

Welcome to all the new readers who heard me on On The Media this morning. I did an interview with host Bob Garfield about the most important issue in the world of blogging: ethics.  Specifically, we talked about what happens when marketers pay for placement in blogs. (More here) Paying for blog coverage — what […]

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Rhett and Link Perform Live at BlogWell: The Internet Overdose Song

Rhett and Link are performing live at BlogWell: 8 Great Case Studies on Corporate Social Media. (So are Coca-Cola, Nokia, Microsoft, Johnson & Johnson, GE, Tyson, Turner Broadcasting System, and the Robert Wood Johnson Foundation.) New York | April 29, 1-5pm | http://gaspedal.com/blogwell Watch Rhett and Link perform the Internet Overdose Song: And, just for […]

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