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Tag Archives: Gap

Classic word of mouth tools that still work

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. It’s easy to get overwhelmed with all of the complicated, techy, or social media campaigns you can do to get people talking about you. But word of mouth has been around forever for a […]

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A great follow-up encourages participation

The Gap ran a promotion to give a portion of sales to charity. But lots of companies do that. They took it to the next level by emailing participants with the results of the campaign. Good move. We believe them. We know exactly what happened to the money. We were thanked. We know our support […]

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