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Do you have a social object? If not, how are people going to talk about you?

August 12, 2010

Hugh MacLeod designed these two prints based on my favorite WOM lines. Do read Hugh’s social object post to understand one of the biggest ideas in word of mouth: 1. Would anybody tell a friend? If it’s a social object, yes. 2. Advertising is the cost of not being a social object. And then … […]

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Advertising is the cost of being boring (Andy Sernovitz tells the hard truth. Hugh MacLeod makes it pretty.)

July 8, 2010

Advertising is the cost of being boring. If your customers won’t talk about your stuff, you have to pay newspapers and TV shows to do it for you. But when people trust you, they are willing to put their words on the line for you. Please them, inspire them, and they’ll bring their friends to […]

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Would anybody tell a friend? (Andy Sernovitz & Hugh MacLeod challenge you to ask the big question.)

July 4, 2010

Would anybody tell a friend? It’s an important question. It’s a question that raises the bar, that makes you better, that changes your company forever. You only have two choices: Be so special that people want to talk about you — or buy advertising. Be interesting — or be invisible. Because being good is different […]

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