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Where are the heads of social media from big businesses?

At our BlogWell conference. 75 global brands in the room.  Of the 260 attendees, 200 are decision-makers heading social media at a major brand. If you’re selling social media services, there is no better event in the world. These are buyers, not bloggers. (You should probably sponsor the next one.) A sample of the attendees:  […]

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Job: Help big companies succeed with social media

We’re hiring for SocialMedia.org — our community for heads of social media at big companies. It’s an extraordinary group of people who believe that social media forever changes businesses for the better. Members include P&G, Microsoft, The Home Depot, Ford, and 125 other extraordinary brands. You should apply if you know social media (in a […]

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Look who’s coming to Word of Mouth Supergenius!

Join these fun, brilliant, and suspiciously good-looking companies joining us at Word of Mouth Supergenius on July 20 in New York: Abbott Labs, Allstate, Bazaarvoice, Blue Man Group, Brains On Fire, California Tortilla, Charming Shoppes, The Coleman Company, ConAgra Foods, Costco, Coty Prestige, Dell, Domino’s, Duck Brand, Estee Lauder, GORE-TEX, H&R Block, HSBC, Kohler, Kraft […]

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One Day of Love, Happiness, and Word of Mouth Marketing

You have ideas that the world needs to hear. But great ideas don’t always get the recognition they deserve. You need to help it along, and that takes word of mouth marketing. You’ll learn how at Word of Mouth Supergenius, July 20 in New York. This is the "How to be Great at Word of […]

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Working out of our Dubai office for the holiday

Actually, it’s just a cool set in the Microsoft Chicago office.

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National Geographic’s Brendan Hart on how to be awesome on Twitter and Facebook — live Word of Mouth Supergenius preview

We’re bringing together 31 amazing marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference in New York on July 20. The day will feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people talking about […]

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How to measure your word of mouth — live with Olivier Blanchard from Word of Mouth Supergenius

As a preview for our upcoming Word of Mouth Supergenius event in New York on July 20th, we’re featuring a bunch of the videos from our last “How to be Great at Word of Mouth Marketing” event in Chicago. It’s going to be an amazing day filled with 12 how-to classes, 12 real-world case studies, […]

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Mitch Joel on how to create communities that scale — live from Word of Mouth Supergenius

As a preview for our upcoming Word of Mouth Supergenius event in New York on July 20th, we’re featuring a bunch of the videos from our last “How to be Great at Word of Mouth Marketing” event in Chicago. It’s going to be an amazing day filled with 12 how-to classes, 12 real-world case studies, […]

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A great follow-up encourages participation

The Gap ran a promotion to give a portion of sales to charity. But lots of companies do that. They took it to the next level by emailing participants with the results of the campaign. Good move. We believe them. We know exactly what happened to the money. We were thanked. We know our support […]

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