38478
Ragan Corporate Communicators Conference May 7, Chicago
November 30, 2008
Making it easier to share works
November 26, 2008
I was meeting with ShareThis CEO Tim Schigel when we each pulled out a ziploc of stickers and buttons to share. We were both on vacation. A true word of mouth guru always is ready to give a goodie to a potential fan. ShareThis is that one-click button that lets you share a blog post […]
Always have a handout
November 25, 2008
If you’re going to make a speech, make sure everyone in the room walks away with something to share and remind them of you. If you don’t, you’ve wasted your time. Read this post for more. What will they show their friends? What will they take back to the office? Denise Gabel has a great […]
You are replaceable
November 24, 2008
It doesn’t matter if you have a fantastic product if your customer service is average or bad. Why? Because someone else makes something almost as good. Sooner or later, most customers will leave you for a company that treats them better (even if the price is a bit higher or the product is a bit […]
Brand Suicide
November 23, 2008
Will someone please go to FedEx headquarters and give them a wedgie? They need something to wake them up. They are killing the Kinko’s brand and replacing it with FedEx Office. 1. Great brands are priceless and irreplaceable. You can’t create a great brand. You earn it with decades of marketing, customer service, and great […]
Zen of Business Travel
November 22, 2008
This is a reprint of my post on Dell’s Digital Nomads blog: I am a very calm traveler. Despite the inevitable delays, idiots, and indignities, I rarely get upset. How did I do it? I decided that it was the only choice. When I was an angry traveler, I got upset, I stomped around, I […]
Anonymity vs. civility
November 22, 2008
It can get pretty nasty online. Much of this nastiness comes from anonymity. People post comments with a bitter meanness that they would never use in a face-to-face conversation. I’m not a fan of anonymity. I think people should stand by their words. That’s why I’m one of the founders of the disclosure movement. […]
Word of Mouth using Twitter
November 21, 2008
Here’s a simple example of how easy it is to get bloggers to talk about you: 1. Make something interesting 2. Ask a few people to share it Paolo Tosolini put a short, fun video on YouTube. He decided to test the power of Twitter to get the word out. He sent a message to […]
Get My Newsletter
*Third-party newsletter (Privacy Policy)
Contact Me
I'd love to hear from you. Use this form, please.