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Tag Archives: GasPedal

Microsoft: Let your fans support you.

Microsoft just opened their first online store. It’s boring. It just sells software. The irony is that Microsoft is in the middle if a gigantic ad campaign to rally their fans: I’m A PC. I think it’s a fantastic campaign. It makes customers feel great. It’s the perfect response to Apple’s negative campaign ads. I […]

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Your job is to be amazing

A classic from Hugh MacLeod, November 2004: The primary job of an advertiser is not to communicate benefit, but to communicate conviction. Benefit is secondary. Benefit is a product of conviction, not vice versa. Whatever you manufacture, somebody can make it better, faster and cheaper than you. You do not own the molecules. They are […]

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The best social media monitoring program ever

You should be tracking the word of mouth about your company. You should know what is being said about you in blogs, reviews, and social media. If you’re a big company, you should hire one of the great monitoring firms out there.  If you’re a small company, you can do it yourself. Either way, it’s […]

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Why haven’t you started a word of mouth marketing program?

Word of mouth marketing is easy, fun, and effective.  You can do it with your existing staff, without spending money. We’ll teach you how at the Word of Mouth Marketing Crash Course.  It is the best way to get started. 5 guarantees from the Word of Mouth Marketing Crash Course 1. Practical, how-to course This […]

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Last Chance: BlogWell is Tuesday!

If you’re in the San Francisco area, come see the best corporate bloggers share what they do: Walmart The Home Depot Cisco Intel Wells Fargo UPS Kaiser Permanente Graco Other bloggers in the room will include representatives of Alcatel-Lucent, BART, Charles Schwab, FedEx, Google, HP, Humana, IBM, Intel, Intuit, Martha Stewart Living Omnimedia, Mayo Clinic, […]

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Word of mouth doesn’t have to be about your product

This is a blog post about Chrome, Google’s new browser. The fact that I’m writing it is interesting, because I don’t cover tech or write about software.  So why did I chose to talk about it? Because I read this cool comic book that they produced that explains why their browser is different. Word of […]

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