[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] As entrepreneurs, marketers, and creative people, it’s natural for us to feel like we’re the experts on talking to our customers […]
Tag Archives: GE
Saving the world isn’t as hard as you think
Cargo ships are giant fuel-guzzling polluters. Sailboats were invented 6,000 years ago. What if we stick a sail on cargo ship? Reduce fuel use, cost, and pollution 35%. SkySails invented it. (More on how GE cargo ships are using it.) Satellite communications need giant dish antennas. Disaster zones don’t have them, and they are too […]
It’s great to have a great personality
I hear from BtoB marketers all the time that they don’t want to do wacky viral stunts. That’s a good thing. (Most of those are cheesy failures that aren’t brand-worthy.) But they tend to over-react and think they can’t have a personality, so they get lost in the wasteland of boring BtoB marketing that is […]
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