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Let your fans EARN the right to wear your logo

One of the greatest endorsements of your business is a fan who wears your logo on their clothes. It’s more that just exposure, it’s exposure with the implied personal endorsement of the wearer. That’s why I love this promo from Freebirds World Burritos. Fans get clothes in exchange for eating often. “Dammit, Mom — Yes, […]

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Road Warrior Gear

One lonely night in a hotel room far, far away … I decided to share my essential executive travel gear.  Visit my post on Dell’s Digital Nomads blog to find out what all this stuff is — click here.

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