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Tag Archives: Geoff Livingston

Death to content marketing: Why you need a journalist, not a marketing writer.

Read these really smart ideas excerpted from Mitch Joel’s really smart blog. This is the right way to use a blog to build your business. (The full post is here.) Death to content marketing. The problem with content marketing is the marketing part of the equation. Marketing content rarely connects with an audience. Why? Because […]

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