It’s such a pleasure to get great service. Here’s a case study from GoDaddy on how to do it from James Pattison and his team at GoDaddy: 1. Answer the call and fix the problem. Obvious — but this is where most companies stop. 2. Turn off the timer. James stayed on the line while […]
Learn to be a GREAT apologizer
October 31, 2012
Customers will love you and respect you for it. And they’ll stick with you. More important: When a friend asks them which company to do business with, the apology will earn you more word of mouth recommendations than everyday good service. Here’s a great example from GoDaddy, sent in by Jeff Arnold (thanks, Jeff!): Dear […]
An example of perfect customer service
March 6, 2012
It’s such a pleasure to get great service. Here’s a case study from GoDaddy on how to do it from James Pattison and his team at GoDaddy: 1. Answer the call and fix the problem. Obvious — but this is where most companies stop. 2. Turn off the timer. James stayed on the line while […]
Suggest things they didn’t even know were for sale
October 25, 2011
Here’s a slightly-more-sophisticated version of yesterday’s post about suggesting new products to your existing customers. GoDaddy, the domain seller, has an algorithm that looks for domains that match those that their customers already own. I have a lot of domains related to marketing and a lot of .orgs — so they suggested the ones in […]
Suggest things they didn't even know were for sale
October 25, 2011
Here’s a slightly-more-sophisticated version of yesterday’s post about suggesting new products to your existing customers. GoDaddy, the domain seller, has an algorithm that looks for domains that match those that their customers already own. I have a lot of domains related to marketing and a lot of .orgs — so they suggested the ones in […]
Newsletter #751: The “Help Them Buy More” Issue
October 8, 2009
{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.} Who couldn’t use more sales? But instead of trying to expand your customer base, here are three quick […]
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