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Tag Archives: Google

Newsletter #920: The “Just Have Fun” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] One of the best ways to get someone’s attention, to make your product worth sharing, or to get people to know […]

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Social media is not about the media

The next big thing in social media is not about social media. Brands are increasingly panicky about the latest and greatest social media platform. Google+, Pinterest, and whatever comes next. We’re forgetting the lesson we learned two years ago: It’s what you share, not how you share it. What drives social media is the quality […]

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A short course in trustworthiness from Guy Kawasaki

Great advice from Guy Kawasaki’s excellently useful new book, What the Plus!, about how to be great on Google+ (get it here). The book is about Google+, but the advice applies to any online community. You need to project trustworthiness. Here are the best ways for doing so: Show up. You get points on Google+, […]

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Master Google+ and word of mouth marketing with Guy Kawasaki and me — live, April 16

Learn all about Google+ and word of mouth marketing in this one great call with Guy Kawasaki and me, hosted by SmartBrief. What you’ll learn: Guy Kawasaki on Google+: What it is, how to use it, why you should be using it, and why Google+ is to Facebook and Twitter what Mac is to Windows. Andy […]

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Guy Kawasaki + Andy Sernovitz — Live teleconference — Everyone gets 2 free books

Join me and Guy Kawasaki for a live webinar on April 16: Live Teleconference: Master Google+ and Word of Mouth Marketing Everyone gets a copy of my book "Word of Mouth Marketing" and Guy’s "What The Plus+" — his new guide to mastering Google+. In this ultra-fast and straightforward call, you’re going to learn how […]

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How to get extremely good at Google+

Guy Kawasaki has written a masterful little book about how to use Google+. It’s full of specific, practical steps that you can use to create a great profile, get a lot of followers, and share your story. Guy knows what he’s talking about. 1,486,557 have added him to their Google+ Circles. (Bonus: The advice is […]

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It’s not really free, you know

We take a lot for granted in this “free” culture of ours … but maybe we should take a few minutes to appreciate what we have. Everyone is freaking out about a fee on debit cards. But who pays for millions of ATMs? The telecom lines to run them? The service people to fill them […]

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If you want them to do something, tell them why it matters

If you want people to do something, you need to give them a reason why it matters. It could be something that helps them, or that makes a better product, or helps other people. Start adding a reason and a “learn more” link to your forms and you’ll get a great response. Example: Don’t just […]

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You need bounty hunters

Google offers a cash bounty to anyone who finds a bug in their Chrome browser. And they make the rewards public. Result: A posse of volunteer bug-hunters who are excited to help solve problems. (And an internal team even more eager to catch the bugs first.) You should do the same. Reward the customers that […]

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