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Tag Archives: Groupon
We’d all be better off if CEOs were this honest all the time
The farewell message from Groupon CEO Andrew Mason: People of Groupon, After four and a half intense and wonderful years as CEO of Groupon, I’ve decided that I’d like to spend more time with my family. Just kidding – I was fired today. If you’re wondering why … you haven’t been paying attention. From controversial […]
How to screw up a Groupon
Research shows that companies that do a Groupon often get worse reviews after the offer. My theory is that most small businesses aren’t prepared to provide a word-of-mouth-worthy experience for a flood of new customers (and they often blame Groupon unfairly). If you’re going to do a daily deal coupon, remember that the purpose is […]
Turning lemons into lemonade
I bought a product from Groupon and it was defective. They did a great job handling the return … and they gave me an additional $10 credit. That’s a fantastic strategy. Usually when you return something, the customer-merchant experience ends on a disappointing note. The credit feels good — and it brings the customer back so […]
Can you turn a hassle into a benefit?
You could write some complex code to figure out the correct postage for product returns to provide exact reimbursement for customers. Or, you could do what Groupon does. I returned a small item, and they gave me a $10 credit to cover postage — and a little extra. Less work, fewer hassles, and I’ll be […]
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