[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Readers have told me before that they’d love to share my posts and newsletters if the word “damn” wasn’t in my […]
We’d all be better off if CEOs were this honest all the time
March 29, 2013
The farewell message from Groupon CEO Andrew Mason: People of Groupon, After four and a half intense and wonderful years as CEO of Groupon, I’ve decided that I’d like to spend more time with my family. Just kidding – I was fired today. If you’re wondering why … you haven’t been paying attention. From controversial […]
How to screw up a Groupon
December 10, 2012
Research shows that companies that do a Groupon often get worse reviews after the offer. My theory is that most small businesses aren’t prepared to provide a word-of-mouth-worthy experience for a flood of new customers (and they often blame Groupon unfairly). If you’re going to do a daily deal coupon, remember that the purpose is […]
Turning lemons into lemonade
November 12, 2012
I bought a product from Groupon and it was defective. They did a great job handling the return … and they gave me an additional $10 credit. That’s a fantastic strategy. Usually when you return something, the customer-merchant experience ends on a disappointing note. The credit feels good — and it brings the customer back so […]
Can you turn a hassle into a benefit?
June 30, 2012
You could write some complex code to figure out the correct postage for product returns to provide exact reimbursement for customers. Or, you could do what Groupon does. I returned a small item, and they gave me a $10 credit to cover postage — and a little extra. Less work, fewer hassles, and I’ll be […]
Newsletter #852: The "Make Them Smile" Issue
September 29, 2011
[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] It’s more fun to talk about and support a company that makes you smile. No matter what industry you’re in or […]
Newsletter #841: The “Teach Them” Issue
July 14, 2011
[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When you create educational opportunities, you can reach new audiences, find new talent, and help great causes. How a few […]
Newsletter #741: The “Involve the Community” Issue
July 23, 2009
When people can share experiences around your products and services in a social way, you'll significantly increase your word of mouth. Here's a few ideas on how to do that: 1> For the meal 2> For the sale 3> For the community 4> Check it out: Eternal Moonwalk 1> For the meal Make your […]
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