[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Thomas Foolery is a bar and restaurant that’s basically one big, fun drinking game. Aside from serving “food for little kids” […]
Newsletter #1057: The “Lessons from Thomas Foolery” Issue
October 8, 2015
Newsletter #917: The “Do It Just for Them” Issue
December 27, 2012
[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Something amazing happens when you make specific groups of people feel welcome, special, and understood: They talk about you. Even if […]
An empty room is excellent marketing
June 20, 2012
Groups are great word of mouth spreaders. They’re organized groups like teams, associations, scouts, or businesses. They’re also casual groups like friends with a regular lunch date, mom groups, a meetup, or a knitting club. By their nature, they are people who like to connect with other people. If you’ve got an extra conference room […]
How to engage your Facebook fans
May 23, 2009
[Here's a recent post I did for the SmartBlog on Social Media. You can follow the blog here or subscribe to the newsletter here.] Facebook is one of the best environments to establish and grow a fan base of highly connected, active talkers. The numbers of Facebook’s potential reach are astounding: If you’ve got 1,000 […]
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