We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. GSD&M co-founder Tim McClure is part of our amazing lineup, and he’ll be […]
Tag Archives: GSD&M
How Don’t Mess With Texas became one of the most talked about ad campaigns of all time
April 9, 2012
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“Turn Customers into Fans and Employees into Evangelists”
June 27, 2010
I love that sentence. I read it in the fantastic book It’s Not What You Sell, It’s What You Stand For: Why Every Extraordinary Business Is Driven by Purpose by GSD&M’s Roy Spence. You know that I like to talk about advertising as the loser cousin of word of mouth. But Roy is the rare […]
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