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Tag Archives: guerrilla marketing

More personal = more remarkable

This is a post from our project. Check it out for more great word of mouth marketing tips like this every day. If you’re like most people, your mailbox is full of bills and junk. Nowadays, it’s not often that people get truly personal stuff in the mail. So to make their direct mail […]

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One simple conversation-worthy bit of awesomeness

Delivering the expected doesn’t spark a word of mouth conversation. (But it does get customer satisfaction.) To get people talking, you need to do something extra. But most companies get it wrong. They try to create a big, expensive, splashy thing. Which, of course, is so obviously a marketing stunt that customers ignore it. Instead, […]

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