My friend Guy Kawasaki has this great new book called APE: Author, Publisher, Entrepreneur – How to Publish Your Book. This is close to my heart because we self-published our Word of Mouth Marketing comic book and audiobook. But what’s more remarkable is all of the ways he’s helping me share his stuff via word of mouth. […]
Tag Archives: Guy Kawasaki
A short course in trustworthiness from Guy Kawasaki
Great advice from Guy Kawasaki’s excellently useful new book, What the Plus!, about how to be great on Google+ (get it here). The book is about Google+, but the advice applies to any online community. You need to project trustworthiness. Here are the best ways for doing so: Show up. You get points on Google+, […]
The danger of bad solutions
I used to be a fan of Guy Kawasaki’s “Don’t Worry, Be Crappy” just-get-it-done-and-make-it-better-later mantra. I still am for most entrepreneurial situations. But lately I’ve been nailed a few times by a band-aid solution. #1: We own a giant mobile battery for camping that can also jump start a car. One day the car wouldn’t […]
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