[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Mail puts something physical in people’s hands — something most marketing can’t do. It’s also one of the oldest forms of […]
Tag Archives: Headsets.com
How to get 1,637 customer testimonials
Nothing on earth builds more credibility than real testimonials from real customers. That’s why you have to be impressed with the 1,637 testimonials posted on Headsets.com. When your customers love you, you should be showing it off. A few tips for getting great testimonials: 1. Ask. People need to know that you need and appreciate […]
You can make any company remarkable with great service
Headsets.com sells headsets. Not exactly exciting. But their customers love them — because of extraordinary, amazing service. When you call they spend as much time as necessary to make sure you get what you need. They know their product. They’re happy to send multiple models to try out. You get multiple follow-ups to make sure […]
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The proper way to blow a customer’s mind
Wake up every day thinking about how you can deliver OMG service like this: Shandi, a customer service rep at Headsets.com saw this message on a customer survey: “Other than delivering flowers and bon-bons to my desk, you guys can’t do anything else to improve your customer service. I can’t tell you the number of […]
If you want a review, ask for it
Customers prefer to shop at sites with lots of product reviews. They want to know as much as they can about a product before buying. So, how do you get reviews on your site? How do you get reviews for a new product? Just ask. Ask every buyer, every time, to review what they bought. […]
How to get 1,637 testimonials
Nothing on earth builds more credibility than real testimonials from real customers. That’s why you have to be impressed with the 1,637 testimonials posted on Headsets.com. When your customers love you, you should be showing it off. A few tips for getting great testimonials: 1. Ask. People need to know that you need and appreciate […]
How Headsets.com grew from zero to $30 million with word of mouth
We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. One of our speakers is entrepreneur Mike Faith, whose Headsets.com has grown from […]
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When it makes sense to blog about a free sample
In my previous post, I blogged about a free headset that was sent to me by an old friend. Sure, he got some promotional benefit out of it — but I wasn’t blogging to send him business, to thank him, or as a quid-pro-quo. I wrote the blog post because it met the editorial standards […]
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