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Tag Archives: Hey Marketers Get Your Priorities Straight

How to prioritize your marketing

It’s hard to choose between a zillion good marketing options. Nick Scarpino gives you a good framework to decide in his book, Hey Marketers, Get Your Priorities Straight: Prioritize marketing communications that reach your target markets. There are so many ways to group customers into target markets, and you should choose the ways that work best […]

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