This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Got big fans? Make a big deal out of it. Amplifying your customer love helps them feel great, helps your employees feel great, and shows everyone else why you’re great. Here are […]
Support the fans who support you
February 8, 2014
This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. True love only works when it goes both ways. It’s true in life and it’s true in marketing. Show fans you’re grateful for them. Find ways to pay them back for their […]
One great feature makes you a word of mouth phenomenon
October 23, 2013
I’m a middle-aged minivan-kind-of-guy. As are my friends. And there are only two things we talk about when it comes to buying a new car: We all want a Tesla. If we can’t have a Tesla — the new Honda van has a BUILT-IN VACUUM CLEANER! That simple extra feature has dominated the word of […]
How would you know if you lost a customer?
July 1, 2013
Here’s the tough question: How do you know if your customer is still a customer? Or if they already made their final purchase? Dell has a report that shows I’m a Dell customer, because I bought a bunch of Dells. But they don’t have a report that says my most recent computer purchase was a […]
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