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Tag Archives: honesty

Reviews we can trust

WOMMA and Bazaarvoice are teaming up to do something great: Together they’re establishing new industry standards to strengthen the integrity of consumer-generated reviews. This is good for all of us: marketers, businesses, and consumers. When customer feedback is honest and transparent, the good businesses win, marketing gets easier (and more fun), and we as customers […]

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Newsletter #858: The “Good Things” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] This issue is all about smart ideas organizations, brands, and campaigns do to add some good in the world. What to […]

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Characteristics of a true word of mouth marketer

This was my post this week over on the SmartBlog on Social Media. If you're looking for some word of mouth insights and the latest news on social media, you should check it out as well as their free newsletter. Andy's Answers: Characteristics of a true word of mouth marketer True word of mouth marketers […]

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