[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great marketers aren’t just looking for the new and shiny — they’re also looking at how to get the most out […]
12 ways to be a fantastically family friendly business
December 29, 2011
IKEA’s family-friendly shopping is legendary. More important: Everything they do is cheap and easy for you to do too. How many big companies pay for some overly-clever multi-million-dollar ad campaign to tell us they are family-friendly, instead of just doing the easy things that actually matter to customers? It’s easier to just do it right.
Newsletter #855: The “Help Your Customers” Issue
October 20, 2011
[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When you make life easier for your customers, they pay you back in love, loyalty, and respect — and money, too. […]
Newsletter #809: The “Why Not?” Issue
November 25, 2010
Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Most marketers ask “why?” — but the great ones usually ask “why not?” Here are a few fantastic examples of […]
Let’s have a crayfish party!
October 25, 2010
IKEA may be the one company that best demonstrates the word of mouth philosophy. Every time you visit they give you a new reason to talk about them. The latest? A crayfish party, a $9.99 all-you-can-eat crayfish buffet. Sit-down meal, tickets required, decorations, and a live band. Hundreds of people showed up in the store […]
Newsletter #780: The “Go to Them” Issue
April 29, 2010
[Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Sometimes you can make life easier on your customers by going where they are instead of asking them to […]
A bathroom worth talking about
February 5, 2010
The family restroom at IKEA is quite cozy: It shows off their products nicely. And it can turn a 2-kids-crapping-and-screaming-at-the-same-time experience into a calm surprise. Every person who walks into that bathroom tells someone. 50 people a day, 18,000 people a year. Homework: Find one simple thing at your company that you can make surprisingly […]
Newsletter #768: The “Fill Their Stomachs” Issue
February 4, 2010
[Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Sometimes, the best way to your customers’ hearts is through their stomachs. A few ideas on how to […]
Give them a reason to forward your email
July 26, 2009
Will I forward this email ad from Ikea? Probably not. If you want your email forwarded to a lot of people, you need to add something more than a sales offer. Give them a reason to forward: Something wacky, something funny, or an amazing coupon that readers can't help but share with their friends. Will […]
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