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Tag Archives: Inc.

Newsletter #1048: The “Lessons from Drybar” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] We were inspired by this conversation between Inc. writer Liz Welch and Alli Webb, founder of Drybar, a mobile salon that […]

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Sometimes you need to be outrageous

Customers tune out the same offers that you send time after time. Discounts, free shipping, holiday sales … blah. It gets increasingly hard to get any kind of response. And once readers tune you out, it’s almost impossible to re-engage them. Despair.com woke up their their readers with something surprising: They locked down their entire […]

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Small business reading list

Blogs are great, but trade magazines are still important. If you're an entrepreneur or small business, read these: 1. The entrepreneur's essentials: Inc. and Fast Company2. The trade magazine for your industry: DM News, PR Week, Plumbing News, or whatever you do3. The trade magazine for your client's industry: You need to know how they […]

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