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Tag Archives: influencers

How to work with influential talkers

We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. Jake McKee, Co-Founder and Chief Innovation Officer at Ant’s Eye View, is part […]

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Microsoft’s case study: How to influence your influencers

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear brands like Texas Instruments, Shell, AMD, Coldwell Banker Real Estate, United Airlines, Level 3, Northwestern Mutual, and AT&T share 8 great case studies on corporate social media. You’ll get practical, how-to advice on developing your social strategy, scaling your […]

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If I’m going to bring my friends, make me look good

The best word of mouth is when your fans bring in a whole group of friends. Look for the people who can bring in large parties — teachers, association staff, club leaders, and anyone who organizes groups of people. Then give them everything you can to make them look good for choosing you. The Chicago […]

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Turn the miserable into the awesome

Sick kid. Waiting at the pharmacy. Could be a disaster. Give kid a coloring book. Kid has fun. Now kid insists that this is the only pharmacy she’ll go to. Parents switch pharmacy. Lesson 1: It’s easy and cheap to thrill customers. Do it. Lesson 2: The person who influences a purchase often isn’t the […]

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Get on stage

Apple created an iPhone application that lets you advance slides in a presentation from your phone.  Important? No.  Useful? A bit. Great word of mouth? Definitely. They figured out how to get a key group of influencers — speakers and presenters — to pull out their iPhone in the middle of a speech. Now that's […]

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