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Tag Archives: Jerry Garcia

Jerry Garcia on Great Branding

“Our audience is like people who like licorice,” Jerry Garcia said. “Not everybody likes licorice, but the people who like licorice really like licorice.” This is the secret to all great brands. If you try to make everyone happy, you end up with bland paste. If you THRILL a core group of people and earn […]

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Kimpton: 1001 reasons to talk

Kimpton Hotels is all about awesome service and they are great at word of mouth-worthy promotions. When you check in, there are 50 reasons to talk to a friend about them: Borrow a pet goldfish to keep you company Kid-friendly rooms Tall-people-friendly rooms Complimentary cookies and happy hours Wacky robes and funky socks to borrow […]

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