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Tag Archives: Jimmy John’s


How do you like your pickle sliced? Jimmy John’s asks. That’s the kind of caring attention to detail that makes customers fall in love.

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The Jimmy John’s guy came back with a bag of chips

Someone in the office ordered a sandwich, and the driver forgot the chips. So he drove back to the restaurant to fetch them and brought them to us. Most places would have apologized (maybe), or issued a refund or discount. Jimmy John’s probably lost a few bucks in labor costs. But the extra effort got […]

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There’s no AND in BRAND #2

This shirt on a Jimmy John’s delivery guy says it all. They make sandwiches. Really good sandwiches. Specifically, really good cold sandwiches. You know what they do. That’s what a brand is all about. A brand is one idea that creates a clear vision of what you do in the customer’s mind. Just one. There is […]

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Don’t let them leave without something to share

Every person who walks out of your door should have something in hand to show the next person they see.  Example: I ate at lunch Jimmy John's and I have a magnet and a menu. I also had breakfast at Au Bon Pain – and left with nothing but a napkin.  Everyone who dropped by […]

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