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Tag Archives: John Jantsch

How to get more referrals

Word of mouth may be luck … but word of mouth marketing is a set of things you can do to make it happen. Take referrals. “Hope” isn’t a good strategy to get your happy customer to tell a friend. You need to ask for referrals, to cultivate them, and to put a plan in […]

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Newsletter #760: The “Make Their Day” Issue

[Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great companies seize opportunities to help out and make the day for their customers, their fans, and their […]

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Duct Tape Marketing — live with John Jantsch

Ready for amazing word of mouth? We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn […]

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How to get someone to blog about you

1. Just ask nicely 2. Give them something to blog about Example: John Jantsch of Duct Tape Marketing sent me a nice shirt and a nice note. That's all it took. Before your PR firm launches some complex, expensive blogger-relations stunt, first try sending a note instead. Important: It only works if you're friends with […]

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Check out my podcast with John Jantsch of Duct Tape Marketing

As part of Make a Referral Week, I joined John Jantsch for a podcast where we talked about a bunch of word of mouth topics, including: The difference between referrals and WOM How word of mouth happens How to create a word of mouth campaign Simple examples of small business word of mouth success Make […]

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Make a Referral Week

I’m pledging to make a referral to a business I want to help as part of a national campaign to make 1000 referrals March 9-13.  The week-long event features a killer list of referral experts providing valuable marketing advice (including me).  Sign up to hear me interviewed on March 11. I’m passionate about solutions like […]

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Good advice for small business in 2009

John Jantsch of Duct Tape Marketing organized Snackfest: 2009, predictions for small business from Seth Godin, Bryan John Battelle, Tim Ferris, Dan Pink, me, and many others. Read it here:  Part 1  Part 2 My favorites: Seth Godin, author of Tribes said . . Run/grow/compete like mad because the big bad companies that have been […]

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Getting great testimonials

John Jantsch of Duct Tape Marketing has an amazing idea:  Have a Testimonial Gathering Party: Why not create an event around gathering testimonials. Invite your best customers for a networking social happy hour. Promote the event as a chance to network, swap stories and star in the creation of new marketing materials for your company. […]

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Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

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