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Tag Archives: John Jantsch

How to get more referrals

Word of mouth may be luck … but word of mouth marketing is a set of things you can do to make it happen. Take referrals. “Hope” isn’t a good strategy to get your happy customer to tell a friend. You need to ask for referrals, to cultivate them, and to put a plan in […]

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Newsletter #760: The “Make Their Day” Issue

[Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great companies seize opportunities to help out and make the day for their customers, their fans, and their […]

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Duct Tape Marketing — live with John Jantsch

Ready for amazing word of mouth? We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn […]

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How to get someone to blog about you

1. Just ask nicely 2. Give them something to blog about Example: John Jantsch of Duct Tape Marketing sent me a nice shirt and a nice note. That's all it took. Before your PR firm launches some complex, expensive blogger-relations stunt, first try sending a note instead. Important: It only works if you're friends with […]

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Check out my podcast with John Jantsch of Duct Tape Marketing

As part of Make a Referral Week, I joined John Jantsch for a podcast where we talked about a bunch of word of mouth topics, including: The difference between referrals and WOM How word of mouth happens How to create a word of mouth campaign Simple examples of small business word of mouth success Make […]

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Make a Referral Week

I’m pledging to make a referral to a business I want to help as part of a national campaign to make 1000 referrals March 9-13.  The week-long event features a killer list of referral experts providing valuable marketing advice (including me).  Sign up to hear me interviewed on March 11. I’m passionate about solutions like […]

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Good advice for small business in 2009

John Jantsch of Duct Tape Marketing organized Snackfest: 2009, predictions for small business from Seth Godin, Bryan John Battelle, Tim Ferris, Dan Pink, me, and many others. Read it here:  Part 1  Part 2 My favorites: Seth Godin, author of Tribes said . . Run/grow/compete like mad because the big bad companies that have been […]

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Getting great testimonials

John Jantsch of Duct Tape Marketing has an amazing idea:  Have a Testimonial Gathering Party: Why not create an event around gathering testimonials. Invite your best customers for a networking social happy hour. Promote the event as a chance to network, swap stories and star in the creation of new marketing materials for your company. […]

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