John Moore created this fantastic visual interpretation of my quick tips for creating a social media policy. My advice is that a social media policy isn’t that hard. Most of what you shouldn’t do in social media is something you shouldn’t do anyway. So just add “including social media” to your existing policies. Example: Existing […]
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How to create buzzworthy topics — live with WOMMA’s John Moore
We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people […]
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