This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. This post features tips and advice from Devon Eyer’s presentation at our Brands-Only Summit. As Johnson & Johnson’s Director of Corporate Communications, Devon has been a member of SocialMedia.org […]
Devon Eyer on how Johnson & Johnson builds relationships with influencers
January 6, 2015
Newsletter #1001: The “Real People” Issue
August 14, 2014
[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Real people: They work for you, they buy stuff from you, and they spread the word about you. And yet, most […]
3 ways to hold more remarkable events
May 10, 2014
This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Holding an event can be an exciting (and sometimes stressful) way to raise more awareness for your business and to help people get to know you. But if you’re putting so much […]
BlogWell aha! #5: Social media strategy from Marc Monseau of Johnson & Johnson
June 17, 2009
Come to BlogWell: How Big Brands Use Social Media on June 23 in San Francisco where you'll hear Dell, Cisco, Wells Fargo, Intuit, SAP, General Mills, Kaiser Permanente, and Pepsi share case studies on how to create a fantastic social media program. You'll learn how to get started, get past roadblocks, and make your social […]
BlogWell: How big brands use social media
April 24, 2009
1. It’s all about big business BlogWell is the only conference devoted to learning how big businesses successfully participate in social media. You’ll learn directly from the executives at the largest corporations in the world who are engaging in this right now. Learn More 2. 8 amazing case studies Hear case studies from the biggest […]
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