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Newsletter #1044: The “Lessons from Borrowing” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Borrowing creates an interesting relationship between a consumer and a business. Unlike a sample, it gives you a better opportunity to […]

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Kitties and Puppies

A fantastic word of mouth story from Brenda at Chesapeake Cats & Dogs. I volunteer with Chesapeake Cats & Dogs (a small nonprofit on Maryland’s Eastern Shore), and we try to make our events unusual and fun. In March, we had a Kitten Shower at a local business, featuring our adoptable cats. We advertised the […]

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