Did you ever notice that when a box of Kleenex gets near the bottom, the tissues change color to yellow? It’s so the cleaning crew knows when to replace a box with least waste.
Tag Archives: Kleenex
Get out of the closet to get word of mouth
Many products have a word of mouth challenge because you keep them under the sink, in a drawer, or otherwise hidden. No one thinks to ask you about them, and you never remember to talk about them. Be more subtle The Wall Street Journal reports: “Makers of dishwasher detergent and fabric freshener are dressing up […]
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