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Tag Archives: lululemon

Newsletter: #975: The “Upcycled” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Recycling stuff for your products isn’t just for green or eco-friendly businesses — it can also be a great marketing strategy. […]

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Make it easy for a fan to become a spokesperson

Don’t complicate the process of signing people up to become a company evangelist. Lululemon lets any fitness instructor get a 10% discount on the spot. They check the gym’s web site, look for the instructor’s name, and sign them up. (They don’t care if you teach one class or fifty. You’ll stand in front of […]

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Put a reusable ad in their hands

A reusable shopping bag isn’t just about saving the environment. It’s an ad that will get passed on from person to person. It’ll get carried all over town, showing off your logo. Make it cuter, more useful, special, or cool to get more people showing it off. Make it easy for a fan to become […]

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