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Tag Archives: mail-order

Give them a deal they didn’t even ask for

Surprise email I got from Amazon: Greetings from You saved $1.62 with’s Pre-order Price Guarantee! The price of the item(s) decreased after you ordered them, and we gave you the lowest price. The following title(s) decreased in price: Zero History Price on order date: $16.17 Price charged at shipping: $16.17 Lowest price before […]

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Make your customers look fantastic

See’s Candies has this amazing online thank-you card maker built into their web site. You can customize the card, add your own photos, and make it look truly personal. It’s $4, but that’s what Amazon charges for generic wrapping paper. My readers know that lame thank-you notes with a mail-order gift are a big pet […]

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Q: How do you turn a mail-order customer into an evangelist?

A: You give them something to show their friends. Great example: I bought a pair of amazing pants from Cordarounds. Everyone started asking where I got them. Guess what? In the box were a dozen little cards, each featuring a unique product photo and their web address. That gets a dozen face-to-face referrals, 20 cents […]

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Two simple mail-order ideas

I ordered a suit from and got two surprises in the box: 1. A nice shopping bag. For a luxury site like this, they need to work to give you the luxury shopping experience. It was nice to get all the extras that you don't normally get by mail: The bag, the hanger, the […]

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