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Tag Archives: mailing

Newsletter: #1022: The “Great Stuff in the Mail” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Mail puts something physical in people’s hands — something most marketing can’t do. It’s also one of the oldest forms of […]

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First impressions matter

Every week I get a bunch of books mailed to me by authors hoping to get noticed. They’re always in a crappy, puffy envelope with sloppy stamps and a hand-written address. The impression this gives is “what an amateur.” We mail my book in a nice, heavy cardboard book mailer with a professionally printed label. […]

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