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Tag Archives: Maker’s Mark

Chief Inefficiency Officer says, “Don’t screw up the whisky!”

So many companies build something great — then go off a cliff when they forget to stop at the top. How are you balancing innovation with execution and tradition? Sometimes it’s OK to stop changing and instead invest your effort in keeping something great. That’s the challenge facing Rob Samuels as he prepares to take […]

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What it means to have a “brand”

On the front page of the June 19 New York Times: A self-described “fat redneck,” he speaks in a marble-mouthed Mississippi drawl, loves Maker’s Mark bourbon, resembles an adult version of Spanky from the Little Rascals, and fits no one’s ideal of a sleek new political model… (A description of Haley Barbour.) When they wrote (and […]

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12 great brands teach you how to get word of mouth

Come to Word of Mouth Supergenius to hear fantastic real-world word of mouth success stories from great companies. I promise that these are some of the best case studies you’ll ever see. It’s July 20 in New York (full info here). Learn how Maker’s Mark is turning customers into lifelong brand ambassadors with Todd Spencer […]

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How Maker’s Mark is turning customers into lifelong brand ambassadors — live Word of Mouth Supergenius preview with Todd Spencer

We’re bringing together 31 amazing marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference in New York on July 20. The day will feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people talking about […]

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How Maker’s Mark is creating lifelong brand ambassadors — live with Todd Spencer from Word of Mouth Supergenius

As a preview for our upcoming Word of Mouth Supergenius event in New York on July 20th, we’re featuring a bunch of the videos from our last “How to be Great at Word of Mouth Marketing” event in Chicago. It’s going to be an amazing day filled with 12 how-to classes, 12 real-world case studies, […]

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Newsletter #774: The “Just Ask” Issue

[Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When you need help or a little advice, it never hurts to just ask. A few opportunities to […]

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500,000 fans prove it: Social media has nothing to do with a great ambassador program

Bill Samuels Jr. is a 7th-generation bourbon maker and president of Maker’s Mark. His Ambassador Program is, time and again, considered the gold standard of product fan clubs. 500,000 people proudly carry a membership card to show their support for this brand. Guess what? It ain’t about social media. The entire program is run with […]

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How Maker’s Mark is turning customers into lifelong brand ambassadors — live with Todd Spencer of Doe-Anderson

Ready for amazing word of mouth? We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn […]

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A gift to re-give

The folks at Maker’s Mark created yet another fantastic word of mouth moment with their holiday gift: Wrapping paper, ribbons, and gift cards. Here’s why people are talking about it: It’s fun, unexpected, and buzzworthy. It’s useful. They sent a complete gift-wrapping kit, not a token gift you’ll toss out. It’s meant to be given […]

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